Dell, with the launch of its latest family of tablets—Dell Venue, renewed its commitment to today’s ever-evolving consumers. The Dell Venue line of tablets, with four new ultrathin models, comprise of built-for business tablets and personal tablets for daily use. Designed to address the changing way people live and work today, these all-encompassing devices are dedicated to help individuals meet their match, complementing different working habits and lifestyles. With compact designs that make it easy to stay connected on the go, the Dell Venue 7 and 8 Android-based tablets and the Venue 8 Pro and 11 Pro Windows-based tablets, have exquisite looks and feel.
“Today, anywhere, anytime information access is the need of every user—for professional as well as personal purposes. With the launch of this family of tablets, Dell sustains its endeavor to deliver superior technology and innovative mobility solutions to users, keeping in mind their individual needs. The Venue family completes our end-to-end device range, in addition to our exhaustive range of laptops, desktops, ultrabooks, all-in-ones and workstations. We are very much excited about these tablets launch. We want to be leaders in the tablet segment.
Dell knows well how important is service in the tablet segment, as much as it is in the desktop segment. In case of most other vendors, they are unable to provide good after-sales-service for their tablets. Our tablets will get the same kind of excellent support as our desktops get. By paying something extra, they will get extra support. As such our tablets are good in features and quality. We want to reinforce these plus points with high-class service. In addition to these features, we are also introducing Accidental Damage Service. All these are a good value addition to the customers.
We have now launched four tablets, two for consumers and two for enterprise customers. Our tablets are packed with customer-specific features and apps. For our tablets for the Enterprise, we focused more on the solutions. We are looking forward to an overwhelming response from customers,” said Alok Ohrie, President & Managing Director, Dell India.
The growing understanding of technology among average consumers has fundamentally changed the way people live and work. As people are becoming more comfortable with technology, they are frequently using multiple devices to access their information from anywhere, anytime. Further, their technology choices and consumption reflect these changing needs and behavior. Whether for professional purposes or for personal entertainment and communication, people want to be “plugged in” at all times. But users want accessibility to be complemented with convenience. The Venue family is Dell’s solution to address this amalgamation of convenience and connectivity, supported by a strong service strategy that gives users peace of mind.
“We are excited to be offering cutting edge connectivity and mobility options, with features like PocketCloud that enables our users to search, edit and share data from any device, anywhere. The Venue family is one where each one can find a tablet that suits his/her needs. Dell Services like Carry in Service and Accidental Damage service on the Venue 7 & Venue 8 as well as Advanced Exchange Warranty on the Venue 8 Pro provide our customers peace of mind at all times. With this versatile range of tablets, we hope to take the Dell brand promise to consumers across the board and enable them to do more with superior service and innovative technology. Our Android phones are aimed at the mass segment. We are excited with these newly launched tablets and these will give a special anchorage to Dell in the Indian tablet space. Today, in the Indian market, every vendor is focusing on tablet market. We are offering different and better tablets to the customers with special value addition, specially tailored to meet the needs of the customers. Initially our tablets will be available through Dell’s normal channel partners, Dell’s stores and online,” said P. Krishna Kumar, Executive Director & General Manager, Consumer & Small Business, Dell India.
In keeping with the evolution of the workforce, and the increasing emphasis placed by end users on trends like bring-your-own-device (BYOD), and the growing role of mobility, Dell has launched the Windows 8.1 based Venue 8 Pro and Venue 11 Pro tablets, a tempting mix of design, performance and responsiveness.
“I congratulate Dell on the launch of the Venue family of tablets. This wide range of tablets with Intel Inside solves the contemporary technology challenges people have today, including the ability to multitask, the need for prolonged battery life and enhanced graphics, and the ability to have a more productive, enjoyable mobile experience. In India, there are lots of changes in customer preferences. Today’s customers are better educated, they want best of the features and value for money. Dell is in the market at the right time. Dell’s tablets with all their value additions are bound to impress upon the end-users,” said Debjani Ghosh, Managing Director, Sales & Marketing Group, Intel South Asia.
Shishir Singh, Director, Director EUC Marketing, “These latest Venue family tablets are really exciting products for the end users. And for the channel partners, these tablets will be revenue boosters. Earlier partners were feeling that they were missing some revenue from products range, because we were not present in the tablet space. Now with the launch of these tablets, they have an opportunity to make good money. Compared to the tablets available in the market, our tablets are packed with better features, quality and after-sales-service. They are bound to be a hit with the end user. We are also launching a special promotion drive in all the relevant and important media. We are also launching special partner’s meets. We are aiming at No. 1 market share in the tablet space.”
