In an interaction with NCN magazine, Mr. Pawan Aggarwal, Founder of Datamation Services, shares about their distribution and retailing company’s brand portfolio, service, vision, and mission. Datamation Services, founded in 1988 in Guwahati, is one of the leading distribution and retailing companies for consumer electronics, information technology, home appliances, and office automation in India with a particularly presence in the northeastern India region. The company has a well-spread network of 6 retail stores and 1 service center covering the seven states of Assam, Arunachal Pradesh, Nagaland, Manipur, Meghalaya, Mizoram, and Tripura. Datamation is committed to serving the customer needs in the best possible way.
Please brief us about Datamation and its merits?
We are an IT distribution and retailing company, and one of the most reputed and popular companies in the northeastern region. Datamation is one of the largest distributors of Sony products. Besides, Datamation is also a distributor for Acer, Apple, EPSON, Canon, Hewlett Packard, LG, Sony, Logitech, Samsung, HCL, Dell, and Panasonic. The retail arm of the company handles many well-known brands including Apple, Asus, Belkin, Bit Defender, Buffalo, Cisco, Compaq, Dell, IBM, Intel, Kaspersky, Lenovo, Logitech, Microsoft, Samsung, Seagate, Toshiba and Western Digital. We have a strong channel network and branch offices in Shillong, Imphal, and Agartala.
From the modest beginning in 1988, Datamation’s remarkable progress into becoming a consumer electronics giant has been built on uncompromising adherence to quality. Datamation’s principal divisions – Online Retail, Channel Distribution, Offline Retailing, Corporate Sales – work seamlessly with support from the Central Services and Logistics, to set new benchmarks in customer service.
Over the last 6 months, we have ventured into the mobile accessories market as well providing smartwatches, chargers, adapters, earphones etc. Our Corporate Business Division is focused on servicing large corporate customers with a wide range of products and services. We have an office in Delhi. We have a total staff of 300 experienced and qualified personnel including sales staff, consultants, managers, sales executives, project managers, and on-site systems support engineers. Supported by a full-fledged after-sales service team, Datamation is a one-stop solution to the customers.
What is the vision and mission of Datamation?
Our vision is to make Datamation Services the most desired distributor and retailer of IT products in the North-East. We visualize IT reaching every household in the North East to help connect to each other and the world. We face no real competition in the market as we have built a strong image and reputation in the market for our company. Our customerbase and the trust they have in us are our strengths which helped us to carve out a niche in the market.
What message would you like to convey to your audience?
A company can be successful only through offering superior customer service and quality; commitment to operational excellence; constant innovation and managing finances carefully. We give the highest value to our customers, suppliers, and employees. We are the earliest IT retail house in the northeast and our business is built on the foundation of integrity and ethics. We maintain utmost integrity in all our interactions and transactions with our vendors, customers, suppliers, employees and others. We firmly believe in high ethical standards and aim at building strong trust between the company and its associates. We are a one-stop destination for IT shopping for our customers and the best place to work for employees. We encourage creativity and innovation among our employees and focus on excellence and on maintaining the highest level of quality in all our services.
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