Taiwan based company, CyberPower, at its advanced technology manufacturing facilities, build a comprehensive line of power protection products, including Uninterruptible Power Supplies (UPS), Racks, Power Distribution Units (PDUs), Power Inverters, Surge Protectors, Mobile Chargers, power management software and computer peripheral accessories. In an interaction with NCN, Mr. Sandeep S. Shirodkar, Business Manager – All Verticals and MARCOM, shares their company’s policy, strategy, and business plan for India.
What is the overall performance of Cyber Power in the power protection market?
Today, the main expectations of the consumers, who are more aware of technology and other aspects than ever before, are features such as quality, reliability, green performance, etc. As a global power management solution provider, CyberPower has been continuously offering high-efficiency power management products, ranging from UPS, PDUs, Power Inverters, Surge Protectors, Mobile Chargers, Solar Energy System, power management software, to computer peripherals. With more than 20 years of experience, CyberPower provides excellent hardware and software integration while also keeping a focus on Green solutions. CyberPower manufactures professional-grade high-quality power protection equipment. These proven, trusted power management solutions meet the most critical requirements of home offices, small-to-medium businesses, corporate offices, healthcare, government, and education facilities. With the target at global branding, what we provide is not only award-winning engineering excellence but reliable and innovative power protection for the sense of security.
CyberPower has been globally recognized as a brand committed to Green UPS designs. In response to the rapidly rising energy prices as well as the increasing environmental awareness, CyberPower’s patented GreenPower UPS energy-saving technology successfully improves UPS operating efficiency while also effectively reduces heat build-up. The advanced technique of GreenPower UPS Technology is accomplished by eliminating the unnecessary power loss during UPS operation, enhancing more energy savings compared to conventional UPS systems. In data centers, UPS systems are like servers that stay operating during the whole year and can easily consume up to 100 times more energy than a standard office building. In addition, reports show that UPS systems normally consume 18% of the electricity for data centers. By adopting CyberPower’s GreenPower UPS design, UPS systems are guaranteed to reduce power consumption by up to 93% compared to conventional UPS systems.
How Cyber Power revamps data center solutions?
CyberPower’s Modular UPS (3-Phase) Series which is a backup power solution, whose scalability and agility is suitable for limited space, makes future expansion possible. The hot-swappable battery pack allows users to easily replace the battery without disrupting the connected load, increasing the level of convenience for future maintenance.
CYBERPOWER Datacenter UPS comes with a host of an interface, be it the SNMP (Simple Network Management Protocol) or the MODBUS-based communication to work in the IBMS environment. This advanced software, in addition to the conventional monitoring and scheduling, also provide control features giving the best of manageability. Hyper-converged datacenters normally operate on a dedicated software layer which CYBERPOWER can easily communicate with a host of options to choose from. Yes, there is a perfect synergy with our power management software. There are various options to choose from including the one which will work on NMS layers. CYBERPOWER PDUs are certified by CISCO and VM Ware to fulfill these unique criteria.
Being a channel oriented company, could you elaborate on your channel partner alliance program?
The Channel Partner Alliance program is designed to maximize partner profitability and create new sales opportunities for resellers to help power their businesses. The program offers exclusive partner discounts, one-hour response times to sales inquiries, training, and an incentive program that rewards sales representatives for selling CyberPower.
Nowadays, the number of SMEs and SMBs is increasing due to various government policies in India. How do you focus on this space?
India is one of the fastest-growing economies of the world. In the last half-decade, the economic growth has steadily accelerated and most importantly, remained very stable. This growth has been driven by robust socio-economic policies of the government, an influx in the domestic and foreign capital, and a rise in disposable income and consumption among many other positive attributes. CyberPower has been offering services to small businesses in India and with the new online direct sales mechanism, the small businesses would have a smoother experience in buying solutions that fit their needs. The support is also extended whenever required by SMBs in their shift to digital technology.
Being a global power management solution provider, what are the key challenges you are facing to implement the innovative power solution?
Today’s businesses require immediate access to critical information and data. To support business operations, IT infrastructure and equipment need clean, consistent power. CyberPower offers advanced power protection technologies that minimize problems and maximize uptime for servers, networking devices, and storage equipment. The market is centralized between innovation and duplication. Our focus is on Brand Segment and some portion of unorganized scattered Segments. Our focus is on pharmacy, IT, infrastructure companies, etc. CyberPower produces the most affordable line of dependable uninterruptible power systems and offers the most feature-rich intelligent battery backup power protection units. CyberPower continuously makes feature-improvements to UPSs to bring maximum value to the customer, which enables CyberPower to become a leading global UPS systems provider.
What are your initiatives regarding the Smart Cities program in India?
A city is smart when it leverages technology to improve city services and increase the quality of life of its residents. City governments can use the Internet of Things (IoT) to collect data from citizens, devices, and assets. They can make use of this data with the help of technologies such as machine learning and data analysis, which can help authorities improve resource management and public services. Smart Cities aim to use technology solutions to address issues such as air and water pollution, sanitation, and public safety. The initiatives often focus on areas such as energy and water conservation, with cities incorporating smart street lighting and automated water meters. Smart cities are attracting talent, investors, and companies, turning into a hub of technology innovation. The new technologies and initiatives implemented around the world are turning smart cities from a futuristic dream into a reality. CyberPower Systems has demonstrated its leading position in power solution by showcasing the diverse expertise in power backup, enterprise power solutions, mobile power, remote power management, power management software, and beyond – an end-to-end approach for reliable power backup solutions.
