Cyberoam is receiving phenomenal response from its partner oriented programs. The company, which won the Channel Champion 2013 crown beating large players like Cisco and Fortinet, has build on the momentum gained last year and is attracting new players with its increased market coverage and partner profitability.
Cyberoam performed strongly last year when its partner and channel focused initiatives allowed it to register an impressive 50% growth in FY 12-13. Partner communities’ sustained efforts have led Cyberoam to build a stronghold into emerging markets. In turn, Cyberoam has extended benefits via several incentives and rebate programs to more than 150 partners last year.
The partner community is upbeat about its growth prospects this year as well. Naveen Arora, Owner, Technoware Systems India Private Limited, said that “We are currently registering one of the busiest quarters in terms of sales and with margins ranging from 10% to 15%, we are sure that this time we will beat all our previous records. This has been possible due to Cyberoam’s superb sales and support team; we have converted almost every single lead they have provided us so far. Seeing this kind of support, we are confident that Cyberoam network security appliances will soon dominate the market.”
To gain foothold in new markets, Cyberoam appoints business development managers (BDMs) situated locally with strong understanding of business in the region. The BDMs have been crucial in setting up initial growth strategies for Cyberoam in emerging markets, and have so far received a positive response Anuradha Makhija, Owner, One Network commented that “We are impressed with Cyberoam’s professionalism and its commitment towards meeting the partners’ demands. Their managers have been very active in resolving any incentive payout or grievance or sales support related issues. Also, their marketing activities and sales training has been very effective for grooming the young talent at our organisation. The association with Cyberoam has been very profitable so far and we are confident that this association will grow even bigger with time.”
Cyberoam has received a tremendous response from its training programs where the organisation has trained more than 300 engineers last year. Cyberoam Certified Sales Champion (CCSC) program allows partner sales engineers to gain from Cyberoam’s organisational knowledge and attain practical knowhow of operations in the network security market. Cyberoam Certified Network Security Professional (CCNSP) is yet another program which is bridging the gap between academia and the network security industry.
Ajay from Magnumcore who received CCSC certification last year commented that “this is one of a kind training program in the industry. The trickiest part of our business is to convince the higher management about the need for an enterprise class security setup. It becomes even more difficult if the IT budgets are passed by a person from a non-technical background. CCSC program addresses these issues very effectively.”
Cyberoam’s compelling Unified Threat Management and Next Generation Firewalls have met varied demands of Enterprises as well as SMBs and SOHOs. These solutions are designed to address growing complexity in security concerns and allow enhanced visibility, increased network performance and support for emerging IT trends & compliance.
Sharing his views about Cyberoam’s security solutions; Shakeel Ahmed, Owner Fortify Solutions said that “We have seen many organisations struggle with network security and management related issues in the past. With Cyberoam they have been able to find the perfect piece to fit into their network-security jigsaw puzzle. Cyberoam NG series appliances have become the fastest selling security appliance in our portfolio as they have huge demand from Mid Enterprises requiring a strong Firewall with high UTM throughputs. Cyberoam NG series meets all their criteria of performance, cost, deployment, sustainability and management.”
Cyberoam has done remarkably well in meeting demands of the partner community and is equally committed to meet the demands of its end customers. Cyberoam Global Support Management Centre (GSMC) plays an important role in providing product and technical support at the customer end. In fact, Cyberoam is world’s first network security appliances vendor with ISO 20000:2011 certified Customer Support Services.
Suresh Joshi, Owner, Cache Technologies said that “Cyberoam’s customer support is unrivalled in the industry and it is something which makes our job a lot easier. We don’t have to worry about resolving any technical glitches at client’s setup once the deal is done. Cyberoam has an exceptional track record in resolving such issues in quick time.”
With presence in more than 125 countries worldwide, Cyberoam stands out in the competitive UTM market across the globe. With unique capabilities and comprehensive security solutions, Cyberoam is all set to strengthen its existing relationship with Channel Partners and lead the market as the most preferred Security solution.