The disconnect between business expectations and IT’s ability to deliver has never been more impactful, according to the Veeam® Data Protection Trends Report 2022, which found that 89% of organizations are not protecting data sufficiently. Veeam Software, the leader in backup, recovery and data management solutions that deliver Modern Data Protection, found that 88% of IT leaders expect data protection budgets to rise at a higher rate than broader IT spending as data becomes more critical to business success and the challenges of protecting it grow in complexity. More than two-thirds are turning to cloud-based services to protect essential data.
The Veeam Data Protection Trends Report 2022 surveyed more than 3,000 IT decision makers and global enterprises to understand their data protection strategies for the next 12 months and beyond. The largest of its kind, this study examines how organizations are preparing for the IT challenges they face, including huge growth in use of cloud services and cloud-native infrastructure, as well as the expanding cyber-attack landscape and the steps they are taking to implement a Modern Data Protection strategy that ensures business continuity.
“Data growth over the past two years [since the pandemic] has more than doubled, in no small part to how we have embraced remote working and cloud-based services and so forth,” said Anand Eswaran, Chief Executive Officer at Veeam.
Respondents stated that their data protection capabilities cannot keep pace with the demands of the business, with 89% reporting a gap between how much data they can afford to lose after an outage versus how frequently data is backed up. This has risen by 13% in the past 12 months, indicating that while data continues to grow in volume and importance, so do the challenges in protecting it to a satisfactory level. The key driver behind this is that the data protection challenges facing businesses are immense and increasingly diverse.
To close the gap between data protection capabilities and this growing threat landscape, organizations will spend around 6% more annually on data protection than broader IT investments. While this will only go some way to reversing the trend of data protection needs outpacing ability to execute, it is positive to see CXOs acknowledge the urgent need for Modern Data Protection. As cloud continues its trajectory to becoming the dominant data platform, 67% of organizations already use cloud services as part of their data protection strategy, while 56% now run containers in production or plan to in the next 12 months. Platform diversity will expand during 2022, with the balance between data center (52%) and cloud servers (48%) continuing to close. This is one reason 21% of organizations rated the ability to protect cloud-hosted workloads as the most important buying factor for enterprise data protection in 2022 and 39% believe IaaS/SaaS capabilities to be the definitive attribute of Modern Data Protection.
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