Saturday, April 20, 2024
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Microsoft outlines innovation and opportunities on the intelligent edge at Computex 2019

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Microsoft discussed how new modern Windows PCs, connected devices and IoT services and programs at Computex 2019.

“We continue to work closely with our partners to deliver intelligent edge solutions that enhance work and life experiences. The breadth of new PCs, IoT devices and IoT solutions on display at Computex, along with future ecosystem innovations will drive growth and business transformation for partners and customers,” said Nick Parker, CVP, Consumer and Device Sales, Microsoft.

Partners are Delivering Modern PC Experiences
Partners including Acer, Asus, Dell, HP, Lenovo and MSI have recently announced new modern PCs that will delight both creators and gamers. Some of the highlights include:

Acer’s ConceptD 9 creator notebook features a 4K UHD IPS PANTONE Validated display. Colors are as accurate as possible as the display covers 100 percent of the Adobe RGB color gamut. This creator notebook stays quiet with Acer’s 4th generation AeroBlade 3D Fan with a noise reduction mechanism that emits less than 40 db of noise — equivalent to the sound level of a library — while maintaining high computing and graphics performance.

Asus ZenBook Pro Duo (UX581) is an ultraportable laptop that includes a 4K OLED UHD ASUS ScreenPad Plus (3840 x 2160), a full-width secondary touchscreen (3840 x 1100) that expands and enhances the interactive capabilities of the original ASUS ScreenPad. The display is a frameless four-sided ASUS NanoEdge design, with ultra slim bezels for immersive visuals.

The new Dell XPS 13 2-in-1 packs more performance in a thinner design and larger display. Dell’s first laptop with Intel’s Ice Lake-U 10nm 10th gen processors and features adaptive performance based on the latest Intel Dynamic Tuning Technology, which proactively changes the power of the CPU according to the performance of the workload. It comes with a redesigned thermal system to cool the higher performing processor, while creating an overall 8% thinner 2-in-1 than the previous generation.

HP OMEN X 2S is the world’s first dual-screen gaming laptop, allowing player to chat, browse for their perfect songs to accompany their gaming sessions, watch Twitch or YouTube, or even serve as a hub for OMEN Command Center software through an easy-to-use 6-inch 1080p touchscreen above the keyboard – freeing them from the hassles of alt-tabbing. The laptop also features a real-time screen mirroring feature that enhances the gaming experience, by cutting and magnifying parts of the main screen – such as copying the map portion of a racing game – to a second screen, ensuring centered vision and more vertical head movement.

The new Lenovo ThinkPad T495 offers feature upgrades without compromise, and provides a high level of hardware security and manageability. It features a longer battery life, and increased performance by up to 18 percent (compared to benchmarks of prior generations). Lenovo is also delivering greater peace of mind with just a slide of the ThinkShutter, an all-in-one integrated camera security cover that physically protects ThinkPad users from malicious webcam snoopers.

Featuring the latest RTX graphics and 9th Generation Intel Core i9 processor and Wi-Fi 6, the new MSI GE65 Raider can easily handle demanding AAA game titles. Its ultra-fast 240Hz IPS-level thin bezel display ensures sharp and clear images in a compact form factor, and the new two-toned mesh design at the underside of the unit, inspired by a dragon theme, provides better ventilation and prevents hot air from recirculating.

These new modern PCs from ecosystem partners require a modern operating system that enables foundational experiences customers already expect from their devices, including seamless updates, security that protects users from malicious attacks, anywhere connectivity with 5G, LTE and Wi-Fi that is consistent and reliable over time. Beyond that, the modern OS must deliver innovative new human centric experiences including cloud connectivity that enables seamless access to data and compute power, rich AI powered applications and experiences, multi-sense capabilities – people can interact using touch, pen, voice, mouse and keyboard – and the right sensor support and posture awareness to enable a breadth of new form factors and applications.

“Microsoft is investing to enable modern OS experiences that take advantage of silicon advancements, powerful PCs, the cloud and the power of AI. Some of these innovations, including Asian Inking platform, cognitive recognition services that help with photo tagging, as well as the new Your Phone capabilities that lets users mirror their Android phone screen on their PC, are new innovations users can expect in the coming months,” said Parker.

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Previous article
Streaming games are the fastest growing segment Streaming games are the fastest growing segment distribution channel for games and are witnessing double digit growth and the same is expected to continue for the next few years. This growth is attributed to the exponential growth in the number of online video viewers throughout the world. Cloud computing is playing a key role in character rendering and modeling processes as the cloud-based rendering of content is more effective and efficient as it reduces the time and cost compared to traditional rendering. Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low-cost micropayment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for in-game analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc. Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro- segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.
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