BRYT India, a rising memory and storage brand, combines 25+ years of global expertise with cutting-edge technology, offering high-quality, affordable solutions tailored for Indian consumers. During an exclusive interaction with NCN Magazine, Mr. Mukesh Kumar Jha, Country Head, BRYT India shares insights on the BRYT’s growth, market strategy, and future innovations.
Tell us about BRYT’s journey and global presence in the memory industry.
BRYT is a new and upcoming brand in India, but we bring over 22-25 years of experience in the memory industry. Our headquarters are based in Hong Kong, and our core focus has been to shift away from wafer suppliers and establish our own production facilities. These facilities are located in Taiwan, Korea, and Hong Kong, allowing us to maintain high-quality standards while optimizing costs. We specialize in memory modules, including server memories like DIMM and DDR, and also cater to the consumer segment with products such as SSDs, USB drives, microSD cards, and camera memory cards. Apart from our consumer product range, we collaborate with some of the biggest manufacturers, supplying them with essential components like LPDDR5 and other memory-related ICs. Our deep expertise in this domain has enabled us to understand market demands and consumer needs effectively.
We officially entered the Indian market in 2019, but soon after, we faced challenges due to the COVID-19 pandemic. Despite the hurdles, we officially started operations at the end of 2021 and have since managed to establish a strong presence in the country.
What is BRYT India’s philosophy, and how does it differentiate itself from other brands?
Our philosophy is simple—”Quality First.” Whether we sell in India or globally, we never compromise on quality. Providing high-quality products at an affordable price is not easy, but we are committed to this approach. The Indian market is flooded with suppliers who import products directly from regions like Hong Kong and China, focusing only on low pricing rather than quality. However, BRYT India is different. We never cut corners on quality, and that has been our biggest strength so far. Over the last 2.5 years, Indian consumers have started recognizing BRYT India as a brand that delivers on its promises. While we are still in the process of expanding our market share, we have built strong trust among OEMs and consumers alike.
Can you elaborate on your product offerings and market reach in India?
As a brand specializing in memory and storage solutions, we offer a wide range of products, including DDR3, DDR4, and DDR5 memory modules, internal and external storage solutions, SSDs for both professional and daily use, as well as USB pen drives and microSD cards designed for mobile users and security surveillance cameras. Our market reach has been growing steadily, thanks to our strategic partnership with Dhruv Distributors as our national distributor. Currently, we work with over 129 dealers and have our products available in more than 4,500 retail stores across India.
How do you position BRYT in the market, and what is its USP?
Our positioning in the market is clear—providing high-quality products at affordable prices. We benchmark ourselves against global memory players, but our pricing is significantly lower, around 20-30% less than international brands. This ensures that Indian consumers receive premium-quality products without having to pay a premium for just a brand name. This approach has made BRYT a preferred choice for many consumers who prioritize quality and reliability over just cost-effectiveness.
How does BRYT India ensure strong after-sales service for Indian consumers?
After-sales service plays a critical role in a brand’s success. Indian consumers are highly sensitive about their purchases and always check service policies before making a buying decision. Understanding this, we set up a robust service network even before launching our sales. Today, we have over 700 service centers across India, covering more than 1,100 pin codes. We have also partnered with top service providers to ensure smooth after-sales support. Our service policy includes instant replacements—customers do not have to deposit their product and wait for a lengthy process. As long as the warranty is valid, they can visit a service center and receive an immediate replacement.
What new technologies is BRYT introducing to India’s memory and storage market?
Over the past few years, we have observed that India is a young country with a majority of users between the ages of 22-35 years. These young professionals demand speed and efficiency and cannot afford slow-performing devices. To address this, we are introducing several cutting-edge technologies. We were among the first to launch DDR5 memory modules in India, and we are now working on launching high-speed SSDs with speeds of up to 900 MB/s, which will be faster than any competitor in the market. These SSDs are expected to be launched by the end of June. Additionally, we recognize the growing need for surveillance memory cards, and we are launching specialized microSD cards with high endurance to ensure continuous surveillance recording. We are also introducing high-performance camera memory cards tailored for professional photographers. Our focus remains on speed, efficiency, and durability to establish BRYT as a leader in India’s memory and storage segment.
What has been BRYT’s financial performance, and what are your future targets?
Despite being a relatively young company in India, we achieved a remarkable 52% growth last year. Looking ahead, we aim to capture a 7-8% market share in the SSD segment and a 10% market share in the microSD and USB segments. These targets will further strengthen BRYT India’s position as a key player in the country’s memory and storage industry.
Any final thoughts on the Indian market and BRYT’s vision?
India is undoubtedly a price-sensitive market, but when it comes to storage, reliability is key. Data is at the heart of every ecosystem, whether you are a professional or a regular user. If your storage device is not reliable, all your work could be lost in an instant. We want consumers to understand that BRYT is not just another brand offering low-cost products. Our primary focus is on delivering unmatched quality and reliability. While our prices may not always be the lowest in the market, we assure our customers that quality-wise, we will always deliver the best. Indian consumers are becoming more aware of quality and reliability, and we hope they will continue to recognize BRYT as a trusted name in the industry.
Covered By: NCN MAGAZINE / BRYT India
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