Brother International India recently concluded reseller’s meet in Kolkata. This event replicated the aim of Brother in India to grow in this country by targeting significant market share in the Mono Laser and Inkjet printer Market.
The meet was held on May 6, 2014 and was attended by top 50 resellers from Kolkata. The meet provided the perfect communication channel for Brother to educate resellers about Brother India’s future expansion plans for the Indian market & the product line.
The objective of this meet was to share Brother Inc’s growth plans for India, which is their key priority in the global growth plan. Brother India Sales, Marketing & Service teams were present in this meet. The idea was to generate greater amount of faith in the brand as one that stands for innovation.
On this occasion Brother India also announced 3 new products to its existing wide portfolio of Mono Laser and Inkjet multifunction centers. The product line-up now has DCP – 1514, a monochrome multi-function laser printer, while the DCP-J100 & DCP-J105 are the Inkjet MFCs.
Mr. Yoshiji Matsui, Managing Director, Brother India said, “This was a good opportunity for us to connect with our resellers and get an insight on the various issues they face as a reseller. Their feedback will help us in creating a better strategy for the Indian market.”
The event concluded with cocktails and dinner. The meet was very successful, encouraging & motivating for the resellers who are surely looking forward to contribute to grow Brother’s business in India.
