Brother International India recently concluded Annual Dealer’s Meet in Thiruvananthapuram. This event “LEAP” clearly replicates the aim of Brother in India. Brother is geared up to grow in this country by targeting significant market share in the Mono Laser Market.The meet was held at The Leela, Kovalam and was attended by top 60 dealers across the country.
The dealer meet provided the perfect communication channel for Brother to educate dealers about Brother India’s future expansion plans for the Indian market & the product line. The objective of this meet was also to review FY13-14 performance & to work on the growth plans for the FY14-15. Brother India Sales, Marketing & Service teams were present in this meet. It was a perfect setup to unwind together & set up the tone for the new financial year. The idea was to generate greater amount of faith in the brand as one that stands for innovation.
Brother India also highlighted their key focus cities for the coming fiscal & the action plan for the same through various activities. Alok Nigam, General Manager – Sales, Marketing & Services, Brother India said, “This was a good opportunity for us to connect with our dealers and get an insight on their issues and requirements. Their feedback will help us in creating a better strategy for the Indian market.”
The event concluded with an entertainment & award night. The top performing dealers were recognized & awarded. The meet was very successful, encouraging & motivating for the dealers who are surely looking forward to contribute to grow Brother business in India.