In an interaction with NCN, Ms. Seema Bhatnagar, Regional Business Director -South Asia & MEA, Nexstgo Company Limited (headquartered in Hong Kong, with India office located in Noida), shares their company’s policy and goals for 2022. Nexstgo is an international company that offers a wide, revolutionary range of commercial products including PCs, loT, smart home, AI and corporate solutions under their brand names AVITA and VAIO.
Q. Smart Innovation is the key to the business model of Avita. Please explain.
AVITA is entering 2022 with an exciting line-up of products which include the IoT devices under the DOMUS category, and a few laptop launches as well. We now want to inspire customers with our cutting-edge products. Thus, the brand will be focusing on experiential market. We have hopped on to the smart lighting bandwagon with AVITA DOMUS Smart Living technology brand, thus offering diversity in innovation. AVITA DOMUS will present devices which range from affordable to high-performance, all convenient, simple to set up and highly useful in the emerging IoT Smart Home of tomorrow.
Q. How do you see the laptop market in India?
Currently, the laptop market in India is at an all-time high. India is one of the key markets for the tech industry and there lies a great potential in a market that thrives on continuation and innovation. As normalcy is gradually restored in the business landscape, PCs have been witnessing heightened demand and this phenomenon is likely to continue in the future as well.
Q. Please throw some light on your distribution model?
Our distribution model is hybrid which is spread across online and offline channels .AVITA aims to introduce products with technological advancement to satisfy the needs and demands of the customers. To achieve this motto, it has appointed multiple regional and national distributors to make a stringent distribution network. AVITA has various exclusive brand stores and associations with many offline channel partners such as ‘Ingram Micro’ along with 1500+ retail partners to operate smoothly and efficiently in the market. The brand also has connections with e-commerce giants like Amazon, Flipkart, and Reliance Digital along with its own D2C platform ‘NEXSTMALL’.
Q. Partners play a vital role in business. Elucidate this with respect to Avita.
Partners have been a constant support system of AVITA. They have been the backbone of the brand from the initial stages. AVITA is thankful and strives to build up its online as well as offline partners. For this, the brand takes into account various steps such as branding, activations, etc. Taking alongside the great dependency on e-commerce, AVITA has its associations with e-commerce giants such as Amazon, Flipkart, and Reliance Digital.
Q. What are the latest buying trends and market opportunities in the laptop market?
India is among the prime markets in the technology industry with extremely high potential in the laptop segment. The advent of technological advancements and digitalization after the adaptation of the new normal has a far-reaching impact on the buying and selling of laptops in the market. The approach of working and learning from home has accelerated and realigned the tech industry. As the trend of digitalization is set to continue, we are well set to bring technologically advanced products to our customers.
Q. Brief different challenges that you face in the laptop segment?
India’s PC market has seen big spike in demand after the outbreak of Covid pandemic, but the global component crisis severely disrupted the country’s tech industry including personal computers. As a result of which the demand and supply chain are affected despite a surge in demand for laptops in the last 2 years.
Q. What role does service play in the market today? What is your approach in this regard?
Service & after-sales support is the key differentiator and the backbone of any brand today. At AVITA, we aim to make our customers feel valued and happy. Additionally, we facilitate accessible customer support in the form of 24*7 chatbot and toll free numbers to resolve customer queries and provide them with a brilliant customer experience. Additionally, AVITA also provides up to 2 years of Onsite Warranty and hassle free replacements. To invest time and effort to build and nurture a solid and mutually beneficial relationship with the customer is our top priority. This way, we plan to engage our customers to allies and advocates of our brand. We also provide customer warranty hence improving post-sales customer satisfaction. In order to facilitate a positive customer warranty experience, it’s crucial to maintain transparency. A strategically placed customer support is the right approach to move forward.
Q. Discuss the future trends and your plans.
In the context of an unprecedented surge in the demand for laptops after the outbreak Covid, AVITA’s prime focus is to offer a more diversified range in terms of product innovation, color, design, user experience, and worldwide recognition.
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