ASUS launches its AI-powered ExpertBook P Series on Flipkart, revolutionizing the commercial PC market with enterprise-grade features tailored for small businesses and professionals—delivering worry-free performance, security, durability, and support in one integrated, business-ready ecosystem.
During an exclusive interaction with NCN Magazine, Mr. Eric Ou, Country Head, President and Director, System Group, and Mr. Dinesh Sharma, Vice President, Commercial PC and Smartphone System Business Group of Asus India, share insights on ASUS’ strategy for the evolving commercial PC market in India.
How do you view the current landscape of the commercial PC market in India?
The commercial PC market in India is quite significant. Almost 50% of the overall PC market comprises commercial PCs, while the other 50% is driven by consumers. Within the commercial segment, enterprises account for nearly 35% to 40%. This makes it a very promising and potential market.
How is ASUS positioning itself to cater to the enterprise segment?
At ASUS, we’re not just offering products; we’re focused on delivering complete value. That includes reliable service and tailored solutions for all our enterprise customers. We understand the evolving needs of businesses and professionals, and we’re aligning our offerings accordingly.
Could you elaborate on the ASUS ExpertBook P Series and its relevance to small businesses?
With the ASUS ExpertBook P Series, we’re addressing a crucial gap in the market. A lot of our customers today are small businesses and individual professionals. There is a growing demand from them for enterprise-grade products that deliver on reliability, durability, security, and performance. However, such offerings have traditionally been limited to large corporations.
What makes the ASUS ExpertBook P Series stand out for this segment?
The ASUS ExpertBook P Series is designed to bring those enterprise-level benefits to small businesses and professionals. Our goal is to provide a worry-free experience—right from product performance to post-sales service. The ASUS ExpertBook P Series is a comprehensive solution that combines robust hardware, seamless service, and tailored solutions. It’s not just about selling a laptop; it’s about delivering peace of mind to our customers through an integrated ecosystem.
How is ASUS ensuring long-term value for enterprise customers?
We’re focused on stitching together a full ecosystem with the ASUS ExpertBook P Series—products, services, and solutions that work cohesively. This approach ensures that even an individual entrepreneur or a small startup can access the same level of reliability and support that a large enterprise expects. That’s the value proposition we’re bringing to the table with the ASUS ExpertBook P Series.
Covered By: NCN MAGAZINE / ASUS
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