ASUS announced the ProArt Power Up Next-Gen Production exhibition at IBC 2023,booth #D57 in Hall 3, RAI Amsterdam, Netherlands, from September 15–18. IBC 2023 attendees will be able to attend ProArt Masters’ Talks featuring industry experts from renowned companies including Adobe, Light Illusion, NVIDIA, and Scan Computers, as well as award-winning director Brett Danton. The sessions will cover a wide range of topics that include generative AI, next-generation AI tools, color management, computing power behind next-generation productions, as well as Omniverse and Virtual Production Workflows.
ProArt Displays feature a variety of micro LED, OLED, and mini LED innovations designed to meet individual needs and deliver the best viewing experiences. The latest ProArt monitors will be on show at the booth, including ProArt Display PA32UCXR, the world’s first 1600 nits mini LED monitor with a built-in colorimeter; ProArt Display PA34VCNV, a 34-inch WQHD 21:9 ultrawide curved USB-C® monitor, and the 4K UHD, 135-inchProArt Cinema PQ07, the first ASUS micro LED display. IBC 2023 visitors will have the opportunity to witness a complete on-set workflow demonstration featuring ProArt Display PA24US and the RED V-RAPTOR 8K camera. ProArt GeForce RTX™ 40 Series graphics cards and Powered by ASUS custom PCs will also be featured at the booth. The booth will include four demo areas—ProArt Cinema Micro LED monitor, On-Set Production, Post-Production and VFX, and Create & Edit. Each demo area will showcase the impressive capabilities of ASUS ProArt products.
ProArt Masters’ Talks at IBC 2023
The latest edition of ProArt Masters’ Talks will be conducted at IBC 2023, bringing together industry experts from Adobe®, Light Illusion, NVIDIA®, and Scan Computers, as well as award-winning director Brett Danton. Discussions will cover the latest trends, technologies, and workflows.
Dave Helmly, Adobe’s Director of Strategic Development, will share the latest cutting-edge AI and generative AI-powered advancements within the Adobe Creative Cloud, spanning video, photography, design and image generation. Unlock creative possibilities and catch a glimpse into the future of innovation with Adobe Generative AI and ProArt Display.
Rick Champagne, NVIDIA’s Director of Global Media & Entertainment Industry Strategy and Marketing, will share how AI has taken center stage as the most transformational technology of our time. He will discuss how AI is being implemented in media and entertainment today, and how it is creating new opportunities for artists, technologists, and studios.
ASUS and Light Illusion have a long-standing partnership that has resulted in the most color-accurate and most award-winning display solutions. “Together with ASUS, we will explore the need for calibrated displays for post-production, as well as Colour Space’s role and the integration of ASUS display technology for effective workflow solutions,” said Neil Robinson, Director of Engineering and Color Scientist, Light Illusion.
Tomasz Szypryt, Technical Business Development Manager for Scan Computers, will use real-world case studies to show how Scan 3XS can help users create the perfect workstation for creative workflows. In addition, he’ll be joined by award-winning animator and character designer Rafi Nizam, and Haz Dallul, founder of HaZimation. They’ll talk about how Scan helped spec their PBA system, and why they chose ASUS motherboards and peripherals for their specific workflows.
Award-winning director Brett Danton will share how NVIDIA Omniverse gives filmmakers the power to incorporate diverse tools such as generative AI and digital effects to create photorealistic films. He will touch on where he thinks this new genre of filmmaking is headed, and how filmmakers can use their respective skills in Omniverse.
ASUS ProArt will be launching its next-gen flagship ProArt Display PA32UCXR, the world’s first 1600 nits mini LED monitor with a built-in colorimeter; and the new curved ProArt Display PA34VCNV at IBC 2023. In addition, the ProArt Cinema PQ07and ProArt Display PA24US will also be on show at the exhibition.
ProArt Display PA32UCXR is a 32-inch 4K monitor that features a 2304-zone mini LED IPS panel with 97% DCI-P3 coverage and Delta E < 1 color accuracy to deliver stunning visuals with exceptionally accurate colors. With a built-in motorized flip colorimeter, it offers auto and self-calibration for accurate colors. True 10-bit color depth enables HDR content with deep blacks and precise highlights.
ProArt Display PA34VCNV is a 34-inch WQHD 21:9 ultrawide curved USB-C monitor that provides an expanded workspace for efficient multitasking. It features 100% sRGB, 100% Rec.709, and Delta E < 2 color accuracy. PA34VCNV meets the requirements of several world-leading sustainability certifications and features eco-friendly recycled cardboard packaging.
In addition, ASUS will showcase other display innovations including ProArt Cinema PQ07—a 135-inch 4K HDR monitor featuring advanced panel technologies. Compared to the larger 1.2–1.5 mm pixel pitch found in conventional micro LED displays, ProArt Cinema PQ07 has an ultra small 0.7815 mm pixel pitch that helps it deliver smoother and more vibrant visuals.
ProArt Display PA24US is the first ProArt model with SDI connectivity, making it ideal for real-time, on-set previews and playback. Visitors to IBC 2023 will have the opportunity to witness a complete on-set workflow demonstration at the ASUS ProArt booth, with live footage shot on a RED V-RAPTOR 8K camera, video grading in DaVinci Resolve on an ProArt Studiobook, and real-time previews on a ProArt Display PA24US.
Powering up next-gen production
Also on show at the booth is the complete component ecosystem featuring the new ProArt LC420 all-in-one CPU cooler, as well as a range of ProArt motherboards and the ProArt GeForce RTX 40 Series graphics cards. The graphics cards feature a minimalist aesthetic and deliver exceptional performance. Plus, NVIDIA Studio Driver support ensures rock-solid reliability. The compact, minimalist aesthetic makes it compatible with a wide range of cases, including smaller chassis options and dual-graphics-card setups.
For creators looking for a stable powerhouse to drive their workflows, ASUS partners Alternate, Azerty, and Scan Computers will demo their Powered by ASUS custom PC solutions. These PC builds feature ProArt Z790-Creator WiFi and ProArt X670E-Creator WiFi motherboards that offer comprehensive connectivity with PCIe® 5.0 and DDR5 support, Thunderbolt™ 4, USB4®, 10 Gbps and 2 Gbps Ethernet, and WiFi 6.