Smartlink announced the appointment of Arati Naik as the company’s Chief Operating Officer. Arati started her career at Smartlink as a Project Consultant wherein she imbibed key elements of product development, people management, developing key strategies for product launches and innovation. The expertise gathered catapulted her to the role of the Chief Marketing Officer. This role was her breakthrough opportunity where she demonstrated her potential and achievements in converting businesses and making new alliances at a much younger age.
“I am excited and honored to lead Smartlink. Throughout my career I have had enormous respect for the people of Smartlink and what they have achieved. No-one is blind to the challenges that confront the IT sector and this company, but the underlying strengths of Smartlink in delivering on its strategy are clear” said Arati. “Smartlink will continue to bring innovation at their consumer’s convenience over the longer term and I’m looking forward to playing my part in shaping that future” she further added.
“Networking is our core strength as we are the first networking company in India. As a COO, I want to reinvent networking and build on this strength of ours where we come out as a much stronger, focused and innovative company. We at Smartlink look at re-launching the brand with a fresh focus on developing the channels, partners and system integrators. We want to give better access, better service and better products to our consumers.”
The company believes that this is a key appointment at an important time for Smartlink and that Arati’s leadership qualities combined with her strategic thinking and relevant experience make her the right person to drive the company to success over the coming years. Arati’s approach and her track record of delivering results in innovation-driven businesses will be valued by shareholders and employees alike.
“We have the best product engineering and product management team. Everything at Smartlink will now be process driven. The world of technology is on the verge of a change that we believe will be as profound as the creation of the internet”. With our three strong businesses –Digisol, Digilite and Digicare in Networks, Technologies and Services space, we are well placed to meet our goal to be a leader in the technologies where everybody and everything is connected.” Arati concludes, “Smartlink has adopted a lot of different ways to motivate our team as a company can only be successful where its employees are happy. The two decades of experience, our channel loyalty will count in driving our success. “