Antec, Inc., debuted their new line of mobile accessory products for the India market. AMP represents an entirely innovative approach to technology. Colloquially referred to as “Fashion Technology”, Antec is seeking to reach out the younger iGeneration by providing attractive products that complete their mobile lifestyles. Yet, by placing an emphasis on mobility, sharing and freedom, Antec seeks to engage a wider audience that includes travelers, business commuters and casual users.
The a.m.p product line includes two families: a range of mobile audio devices and a series of portable power banks and battery chargers. Initially in India, mobile headsets and speakers have been launched with plans to grow this segment further in the near future. These products are now available in India on leading online portals like flipkart, snapdeal, Amazon, martnext etc. Antec also plans to have some attractive introductory discount offers for the upcoming Independence Day celebrations.
Kevan Li, Business Head – India, Antec Inc. said, “With increasing advancement in technology and changing patterns by which customers are consuming content, especially audio & video, the thought process behind introducing the A.M.P Product Line in India is to let our customers enjoy the best in this space and have a feel of the Antec brand beyond the traditional PC Components in which we’re already well established.”