TRA Research, one of India’s foremost data insights companies released its 11th edition of ‘Brand Trust Report, India Study 2022’. AMD has been recognized as the Most Trusted Brand of India in the semiconductor category. This is the second consecutive win for AMD.
· Mukesh Bajpai, India Marketing Head, AMD said, “We are thrilled to be recognized as India’s Most Trusted Semiconductor Brand. AMD has built a strong market momentum in India and our phenomenal increase in market share across client, graphics and server businesses in the past year is a testament of the confidence customers, OEMS, channel partners, and retailers have in us. Looking ahead, we remain focused on amplifying and bringing AMD deeper into the region with our go-to-market strategies for gaming, consumer, and business markets.”
· N. Chandramouli, CEO, TRA Research said, “Brand Trust is the most important asset that any brand must build with consumers. For a brand like AMD which powers everyday gadgets we find indispensable, to be ranked as the Most Trusted Semiconductor Brand in India reflects high performance and reliability that consumers distinguish about the brand.”
TRA’s Brand Trust Report 2022 is the result of comprehensive primary research conducted on TRA’s proprietary 10 brand behaviors which make up the Brand Trust Matrix. The study had 1,617 consumer influencers across 16 cities as respondents. It analyzed over 8,000 unique brands, from which the top 1000 brands were listed in the report.
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