Acer, a global technology brand, is renowned for producing a diverse range of electronic devices and hardware solutions. From laptops and desktops to monitors and peripherals, Acer prioritizes innovation and user-centric design. Their commitment to cutting-edge technology and affordable quality has established Acer as a trusted choice for consumers worldwide. During an interview with NCN magazine, Mr. Sanjeev Mehtani, Chief Sales Officer at Acer India, shares his insights on the brand’s future initiatives, perspectives, strategies, and the evolving product portfolio.
Please give an overview of Acer’s recent initiatives and promotion schemes?
At Acer, we are expanding our reach to more cities, including tier 2 and tier 3 cities. We have also opened dedicated gaming stores for Predator products, showing our strong support for gaming. Additionally, we have introduced a new and improved lineup of tablets, emphasizing our focus on enhancing our tablet products. We’ve partnered with Sunil Chhetri, the leader of the Indian national football team, and Bengaluru FC to lead our promotions. This holiday season, we have also launched fantastic deals and unique promotions tailored for our channel partners and customers.
What are your strategies to boost sales?
At Acer, our commitment revolves around delivering innovative products and services that resonate with our customers. We have adopted a customer-centric approach that keenly understands their needs and preferences. This deep understanding allows us to tailor our offerings, which in turn, cultivate customer loyalty and increases sales. Our dedication to product innovation is intrinsic to our identity, ensuring that we stay at the forefront of technological progress to meet the ever-evolving consumer demands, thereby giving us a competitive edge and driving sales growth. To boost sales, we have implemented strategies involving market segmentation, channel development, and strategic partnerships. We have introduced new products, including the latest gaming 13th-gen laptops, across various price segments. Partner schemes and customer offers are also in place to boost sales. These methods allow us to target specific customer groups, expand our market presence, and collaborate with industry leaders to enhance sales. Additionally, sustainability is seamlessly integrated into our sales strategy, aligning with corporate responsibility goals and appealing to environmentally conscious consumers, thus improving our sales efforts. Our channel partners play a crucial role in amplifying Acer’s sales, extending our market reach, and increasing product visibility.
How significant is the gaming market? Brief us about the new gaming laptops in the Acer’s lineup?
The gaming industry is experiencing rapid growth, with a significant demand for gaming devices and accessories. Acer is actively engaged in this dynamic market, providing a diverse range of gaming laptops, desktops, and peripherals under the Acer Predator, Nitro, and Aspire segments. Our differentiating factor lies in our ability to offer gaming laptops suited to a wide range of gamers, from beginners to high-end enthusiasts. We have consistently kept our gaming laptop offerings up-to-date to address the evolving needs of gamers by introducing new models equipped with the latest technology, upgraded hardware, and enhanced features. Our most recent addition to the gaming laptop lineup is the Nitro V in the Nitro series, which has already garnered significant popularity among gamers.
Brief us about your distribution model, and how you motivate your partners?
At Acer, we emphasize on open and transparent communication with our partners. We maintain this through regular meetings, webinars, and partner-specific portals. We provide comprehensive guidelines that outline partner responsibilities. Moreover, we actively seek partner feedback to adapt to market changes. This commitment to openness fosters trust and collaboration, aligning with our corporate objectives. In addition to our regular promotional initiatives, we extend our support to partners through active participation in local events, implementing digital store marketing strategies, and collaborating with influencers. Also, to drive sales, we provide assistance by offering immediate rewards such as gifts and incentives, along with various consumer offers. Also, we have established an extensive network of Tier 1 & Tier 2 channels. We maintain enduring relationships with major IT distributors and consistently broaden our reach by partnering with local and regional distributors through strong Tier 2 connections.
The Indian government has imposed import restrictions on laptops and tablets. Explain your take on it.
We recognize the government’s alignment with the “Make in India” initiative through its import restrictions on laptops and tablets. Acer, a leading ICT brand in the nation, has been deeply engaged in local production. We’ve manufactured laptops, all-in-ones, and tablets in India for several years. Moreover, our legacy includes over two decades of desktop manufacturing at our Pondicherry facility.
With a 9.9% share, Acer Group held the 4th position as per IDC. What is your future roadmap?
We stand as the fastest-growing brand in the nation, aspiring to achieve a double-digit market share in India. Remarkably, we are the sole brand that has witnessed an increase in market share despite an overall market decline. In the global context, India emerges as one of the most promising regions for Acer, and we are thrilled to lead the forthcoming phase of expansion for the Acer group.
Covered By: NCN MAGAZINE / Acer India
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