US-based i-Life Digital Technology, today announced signing an exclusive partnership with Flipkart, India’s largest e-commerce platform, to enter the Indian electronics market. I-Life has started accepting pre-orders of its top-selling “ZED” range of budget-smart products for Indian consumers in its maiden sale and will start delivering from May 3 onwards. The company is targeting first-time buyers and consumers in tier 1&2 cities by leveraging Flipkart’s country-wide network.
The “ZED” series includes: ZED Book 2-in-1 Detachable Laptop (in gold and grey), ZED Air laptop (in silver and grey) and ZED Air Pro (silver) ultra-slim notebook (the slimmest notebook in its category). These products, according to IDC, ruled the top spot in the entry-level notebook and tablet category last year in the META region. All the products are attractively priced in the INR 10,000 -15,000 range.
Deepak Bhatia, I-Life’s Global Director for Sales and Marketing, said, “We are excited to launch our products in India. Flipkart’s unparalleled reach and service delivery made it a natural choice for our entry in the Indian market. We are happy to partner with Flipkart to bring world-class, yet affordable products for the Indian consumer who’s bold and aspirational needs require an equally amazing product. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives.”
Hari Kumar, Flipkart’s Senior Director – Electronics said, “We are excited to partner with iLife to launch its range of budget-smart laptops exclusively for the Indian market. We are confident that iLife’s product proposition coupled with Flipkart unique capabilities to deliver the widest range of products seamlessly across the length and breadth of the country will go a long way. This would help in catering to the demands of the First Time Laptop buyers and thereby, grow the Laptop market.”
On behalf of Microsoft, Ricardo Davila, WW LDP Lead said, “Microsoft congratulates i-Life for their entry into India market, where we see tremendous opportunities for our Windows devices for growth. I-Life has been a fast growing partner for us in Middle East and Africa in the last few years. We believe India customers will enjoy the portfolio of devices i-Life offers with Genuine Windows”
For after-sale service, I-Life has signed up with F1 Info solutions & services, India’s leading service provider in the country which will service more than 4500 pin codes within 40 km of service centres.