F Secure announced that it has successfully concluded its Channel partner meet in the eastern city of Kolkata in West Bengal. Showcasing its relentless commitment to the rapidly emerging markets of the East and North East India, the company has already appointed dedicated Regional Sales Manager to address this market’s unique requirements. F-Secure India is keen to invest in the Eastern market in sales and marketing and tech support to ensure that customers see the value proposition when it comes to cyber security.
The Channel partner oriented event was a part of F-Secure’s ongoing Partner Connect Series 2017. The leading cyber security company had already organized similar events across the Northern and Southern zones in the country.
Speaking on the occasion, Ms. Marita Markkula, B2B Marketing Director, F-Secure Corporation commented, “With Kolkata at its epicenter, the historically enterprising east Indian markets are fast adopting new technologies such as automation and the like. The market and its unique dynamics are of immense strategic importance to us and we are leaving no stone unturned to establish our footprint in this part of the country. While on one hand the Government is putting in concerted efforts to build quality IT infrastructure, the private enterprises are also adding on to such initiatives in their own capacity. We are focusing on information security in a huge way. We would say that our entry into fast growing markets of East and North East India to be perfectly well timed.”
“It is our priority to work with our channel partners and increase their profitability, reduce their cost of business and at the same time make sure that they build a huge services business. We look forward to help from our partners and together serving the customers with combined potential,” he added.
The company believes in partnering strong channels who want hard core and great technology to sell and add profitability as well to bring in a lot of synergy into the alliance. In the APAC region, India and South East Asia are among the biggest markets for the company and F Secure’s plan is to double revenues from India every three years. F-Secure currently has 200 plus channel partners and over 2000 customers in its 3 years of operations.