In a short span of time, Perfect received good feedback about the quality of the product in-terms of performance comparing with leading brands. It gives the brand clear indication that partners & customer accepted the unique features of the products. In an interview with Bishwajit Sutradhar, Country Director (India & SAARC), Perfect about the networking trend and the GTM strategy of the brand.
What trends do you see in the networking space in India?
Indian Networking Domain is going through a major directional change with new domain opening up for all the partners & OEM, which is a big opportunity rather than challenge what we see. As we see digitization is on most priority & focus on urban & rural connectivity gives a major opportunity for us in-terms of Geographical expansion & also technology shift.
What will be your market pitch in terms of getting more customers, big accounts?
As a business model for India & SAARC, our main focus would preparing the opportunity for new geographical expansion & launch the Products as per industry & Consumer needs with minimum support & hassle free installation. Our Market pitch for the Year “Innovation & Motivation” we shall support all our Partners by bringing innovative products which gives them opportunity to talk about the value addition & Showing the Digital growth to partner which gives a motivation for him for the next step.
What are the key target verticals in India? What is your visibility in the online and offline marketplaces?
As of now Indian market our main Target verticals IPV6 Comply products & GPON. We see a huge growth into online platform as young generation believes in online purchase of all products for his need. As per offline market we are upgrading partner’s in-terms of value addition on products to pitch.
What kind of investments are you making for building a strong channel ecosystem?
We are investing as per the quarterly Business graphs & channel demand.
What kind of channel engagement you have in India? What is Perfect’s current channel base in terms of networking partners?
We have T1 Partners into all three metros & we are activating more & more T2 & T3 Entrepreneur who is connecting to Consumer directly.
What are the key focus areas of Perfect in 2018 in terms of business expansion and relationship management?
For the Year 2018 we have plan to reach all metros with an additional Tier 2 City coverage. We would love to connect the channel through house Like NCN Who can really help us to connect with the correct channel champs. We seek NCN help to maintain correct relationship with Channel.