REVE Antivirus is available in three versions namely Antivirus, Internet Security and Total Security. A Server security product for Windows Server is also available to safeguard the server platform. The IT Security provider, which has development offices in New Delhi & Pune in India, has recently launched Endpoint Security solutions for enterprise segment. In an interaction with Sanjit Chatterjee, CEO, Reve Antivirus, about the product line-up and future initiatives.
What are the core competencies of REVE Antivirus?
REVE Antivirus an anti-malware software is capable of protecting PC users from today’s highly advanced and targeted virus attacks. Powered by machine learning technology, REVE Antivirus is capable of detecting Zero day virus preventing any types of mishaps. REVE Antivirus features include real time protection, anti-rootkit, anti-spam, anti-phishing, data backup, parental control, data theft protection and PC Tuneup to name a few.
How REVE Antivirus ware fairing in the Indian market?
REVE Antivirus is doing quite well in the Indian market with successful penetration across 8 states such as Delhi, Maharashtra, and Punjab, UP, Madhya Pradesh, Uttarakhand, Gujarat, and Chhattisgarh. Through a chain of retailers and distributors, REVE Antivirus has been reaching the end customers. We also have an online business model using which anyone can become a REVE Antivirus partner with capital as low as INR 2000.
Could you explain your expansion plan?
We will continue our focus in Delhi NCR and add new territories such as Gujarat, Lucknow, Kanpur, Aurangabad, Pune, Bangalore, Hyderabad and Mumbai. We plan to add more resources in these areas in terms of sales & support. Additionally, we will look to penetrate into other territories globally. As a brand, we are open to sign up with new distributors across India.
How you claimed REVE Antivirus is a reliable supplier of security products for the best security solutions?
We believe in innovation and have been trying to add features targeting the problem areas of average PC users. For example: Our parental control feature have been developed after we analysed the facts that children often watch objectionable content on the PC and parents fail to keep an eye on them due to their busy schedule. We have also understood the pain point of corporates, who often face security issues related to data theft. Hence, we have released our Data Loss Prevention feature under our EPS and plan to make it more efficient to address various corporate security issues.
How important is SME market for you? Do you think SME’s in India are ready to adopt REVE Antivirus products?
SME market according to us is extremely important owing to increasing incidents of cyber-attacks and data theft. Hackers nowadays not only target bigger companies but also small and medium sized enterprises, which are easier to target. Our products are specially developed to cater the requirements of SMEs and we have received good response from their end. Currently we have several SME clients in India and abroad.
How far has been REVE Antivirus product able to position uniquely in the market?
REVE Antivirus has been able to position its products uniquely in the market to quite an extent due to its product differentiation factors such as parental control with live notification on mobile app. This feature allows parents to monitor the activities of their kids via a mobile app. Also it empowers admin to manage devices and limit access to internet use straight from the mobile phone.
Keeping the various verticals in mind, are you bringing any new product or solution in the current and forthcoming quarters?
Yes, definitely, we have a product road map for 2019 which we have divided into two segments SOHO and Enterprise. Under SOHO, we have our retail product range where we will introduce several new features such as anti-ransomware, cloud data backup, venerability scan to name a few. To cater the enterprise segment, we will add new features to our EPS such as advanced DLP, advanced asset management, data back up on network etc.
What are your future plans?
We have already launched three key security solutions in India: antivirus, Internet Security and Total Security (an EPS solution for small enterprises) in India. In this quarter of 2018, we are launching EPS (End Point Security) for Linux/ Mac and EPS Advance Version, both aimed at enterprises; and Mobile Parental Control with unique features for SOHO or home users.