Punta is the brand of Punta India Pvt Ltd launched in 2014 based out of Kolkata. In the last four years, Punta has launched an impressive portfolio of IT peripherals including DJ, tower & computer speakers, woofers and LED TVs, keyboards, mice, etc. In an interaction with NCN magazine, Pranjit Hazarika, Director, Punta India Pvt Ltd. about the company’s initiative and future plans.
True to its tagline ‘in style always’; Punta products are stylish, technologically superior, and immaculately designed to satisfy the growing requirement of consumers all round. “Punta is a famous dance & music form originated in Central America in the 18th century. By naming our brand Punta we aim at delivering world class music systems to meet the latest tastes and needs of the music lovers. Punta had an eventful journey during the past five years and spread its presence across India, thanks to the support and acceptance we received from our partners and customers. Within five years, we have developed a strong and wide channel network. After seeing the overwhelming response from the consumers, we diversified last year into electronics vertical launching a slew of products which include LED TVs and a wide range of multimedia, DJ, tower and computer speakers. We think we have diversified at the right time, because IT and electronics peripherals verticals growing at a tremendous rate offer increasing opportunities,” shares, Pranjit Hazarika, Director, Punta India Pvt Ltd.
Today Punta is widely distributed across India through a sound distribution network of distributors and retail partners and is backed up by an effective and growing service network. In just four years of time, Punta has been able to create a consumer base of over 1.5 million is a testimony to the growing acceptance and penetration of the brand in the country. Today, Punta operates from 14 branch offices across the country and has 48 service centers. Punta is available in 480 cities across all tiers and is also the preferred brand of some of the leading large format stores in India. Punta’s service network delivers top class service in the industry because of which more and more partners and consumers are embracing Punta as one of their preferred brands.
Hazarika adds, “Our experience in the last five years has taught us how to understand the customers’ real and deeper interests to design the right products and offer the best customer service and satisfaction. Though we have recently diversified into electronics peripherals vertical, our IT & computer peripherals vertical will continue to be our base and we will continue to launch more innovative products in this line. Today, we have a very satisfied set of partners and customers. We want to establish Punta as premium brand in the IT and electronics peripherals segment in the coming years.”
Punta’s team relentlessly strives towards delivering the best products and services to its millions of consumers. Each member of Punta strictly adheres to the organization’s core principles of Integrity, Respect and Accountability while dealing with our consumers and business partners. Punta believes that these values are critical ‘to become the most valued brand to consumers and business partners’. Punta’s team of professionals continuously aims at providing the products based on latest technology and best-in-class service.