Asus has relentlessly strive to be the No. 1 in terms of quality, speed, service, innovation, and cost-efficiency and retains the purpose of making life better through innovation and the belief that life-changing shifts can only be achieved by keeping ahead of the curve and not resting on past successes.

The setting up of this store is a part of the company’s strategy in providing access to all the upcoming and latest technology to the customers in the Indian market including various small cities and towns. The company already has set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Jaipur, Thane, Raipur, Bhillai, Gurgaon, Durgapur and Cochin. With its retail expansion, ASUS is aiming at providing the opportunity to the customers to have firsthand information on its superior technology and product range.

“With the purpose of accomplishment our vision of becoming the world's most admired foremost enterprise and to continue to serve as the blueprint for making our customers' dreams a reality. Opening up of retail store in Mumbai is certainly an assenting move to live up to our existing and prospective customers’ expectations.

We have taken up our retail venture comprehensively to focus on the reach aspect, so as to cater to the growing demand of our products all over the country” commented Alex Huang, Country Head-System Business Group, Asus Technology Pvt. Ltd. (India).”

The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company's entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. End users can look forward to the latest Gaming notebook G74SX and experience the thrill of 3D vision.

Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a follow-up to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility.