The interactive display market is expected to grow at a CAGR of 7.2% from 2019 to 2024, to reach USD 13.8 billion by 2024 from USD 9.7 billion in 2019. Growing demand for gamification and digital classrooms, growing adoption of interactive displays in retail sector, declining prices of displays, easy availability of interactive products, and increased end-user engagement by using interactive displays for various applications—such as learning, presentations, signage, wayfinding, and ticketing. However, high costs incurred because of customization of touch tables, and low implementation of interactive whiteboards (IWBs) in education sector can hinder the growth of the interactive display market.
Interactive video wall to witness higher CAGR during forecast period
The interactive display market, by product, is segmented into interactive kiosk (touch screen self-service kiosks), interactive whiteboard, interactive table, interactive video wall, and interactive monitor.The market for interactive video wall is expected to witness high growth during the forecast period.
The high growth of this segment can be attributed to the Increasing number of malls and public outing spaces are boosting the demand for interactive video walls.Interactive video wall is a multi-screen setup with touch technologies.
It consists of multiple displays tiled together to form a larger screen and can be used to display either multiple video streams across individual displays or a single video output over the entire video wall.Interactive video walls are used for advertising by various companies to attract larger crowds, but they can also be used to address a lesser number of people.
Video walls are attached to large walls and can thus grab the attention of passers-by.
32–65″ panel size interactive display market to hold largest share of interactive display market in 2019
In this report, the interactive display market, by panel size, has been segmented into 17–32″ panel size, 32–65″ panel size, and 65″ and above panel size.Among these, the 32–65″ panel size segment is expected to hold the largest share of the market throughout the forecast period.
The market for 32″–65″ interactive displays is largely driven by the demand from educational institutes and government and corporate offices. These sectors use 32″–65″ interactive displays for delivering presentations in boardrooms and tradeshows to facilitate the understanding of the target audience and help in making sound business decisions.
Education and retail & hospitality are expected to drive the interactive display market in North America during the forecast period.